BP launched PTAirTM, a new low carbon1 and carbon neutral PTA brand with three products that offers a more sustainable solution for the polyester value chain through a combination of world-class technology and carbon management expertise.
A feature of PTAirTM is its use of proprietary PX and PTA technology which supports a 29% lower global warming potential than the average European PTA production2.This low carbon benefit has been independently assured by ERM CVS3.
In addition to this BP will also be launching PTAirTM Neutral, the world's first certified carbon neutral PTA. PTAirTM Neutral offers customers the opportunity to purchase a carbon neutral product where associated CO2 equivalent emissions are mitigated through the investment in carbon projects providing equivalent CO2 benefits and delivering a net zero position. These projects, located around the world, provide economic, social and environmental benefits to the communities they serve.
Furthermore, through PTAirTM Neutral Products customers have the opportunity to offset all of their product footprint - over and above their PTA use - to achieve full carbon neutrality across their product portfolio. This unique offer is made possible through BP Target Neutral, BP's longstanding, not-for-profit carbon management programme.
PTAirTM is available in Europe today and BP plans to roll out in the US and Asia in due course.
«Our exciting new PTAirTM product offer is an important stepping stone towards a more sustainable polyester chain,» said Luis Sierra, CEO, BP Aromatics. «PTAirTM is available today in large quantities and seamlessly fits into the current supply chain as a 'drop in' substitute for higher carbon, conventional PTA. Moreover it allows our customers to economically achieve a meaningful carbon footprint reduction using a raw material whose eco-profile has been independently measured and verified by respected environmental consultants».
At product launch, Rita Griffin, BP's COO, Petrochemicals, said, «Social responsibility and carbon reduction are both high on the public agenda.
Retailers and brand owners are seeking more environmentally-friendly solutions that will help reduce the carbon impact of their products and are choosing brands that reflect their concerns for the environment. Through the new BP PTAirTM product suite and collaboration with our customers and our customers' customers BP are taking an important step to improving sustainability in the polyester industry and moving towards a lower carbon future».