Switzerland is holding nothing back in an attempt to attract tourists from the Middle East, already the source of 260,000 overnights in 2003 ? and growing. A 20-strong delegation from Switzerland Tourism and its local partners will make a 10-day series of presentations across five Gulf cities at the end of March, reaching the travel industry, media and VIPs.
The group represents a cross-section of the Alpine country?s holiday resorts, hotel chains, and hospitality businesses.
They will visit Kuwait, Abu Dhabi, Dubai, Riyadh, and Jeddah between March 27 and April 5 to highlight Switzerland?s attractions as a holiday destination.
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Switzerland Targets the Middle East
Switzerland is holding nothing back in an attempt to....