Moscow, November 20 - Neftegaz.RU.
LUKOIL came first in the costumer trust and brand awareness ratings among the largest Russian fuel suppliers. This is the 4th time that Romir research holding (an exclusive representative of Gallup International Association and GlobalNR in Russia and CIS countries) has composed such ratings.
Romir’s research has shown that LUKOIL
is the most known petrol company in Russia; over 90% of those surveyed are familiar with the brand. The company also holds the highest trust index, 84 – this number represents the difference in quantity of positive and negative responses.
The company has about 2,500 petrol stations in 65 Russian regions. The company offers to its customers only Euro-5 compliant fuel. Its quality is controlled at every stage of production, transportation and sales, with every shipment of petroleum products checked about ten times.
LUKOIL is committed to the customer-centric approach: car drivers may join its Fill up with Profit loyalty program and install its mobile app LUKOIL Filling Stations, which already has over 4 million users.
LUKOIL promotes sales of the fuels with improved efficiency under the ECTO brand. The company was the first Russian company to launch production of 100-octane gasoline
, which is available at LUKOIL’s filling stations under the ECTO 100 brand.