The results of Chetra - Industrial machinery at BAUMA 2007

The representatives of “CHETRA – Industrial Machinery” JSC returned from the largest BAUMA international exhibition of construction technologies and equipment with new plans for cooperation with world-wide companies and with long order book.

At the BAUMA – 2007 show “CHETRA – Industrial Machines” trade and service company together with “CHETRA – Spare Parts and Components” and “Agromashholding” companies presented the products of the enterprises being comprised in “Tractor Plants” Concern under CHETRA brand. At CHETRA stand there have been exhibited machines of power and reliability similar to those of other manufacturers, maintenance being much more cost-effective. For instance, the Chetra 20 dozer has realized the most advanced engineering developments and technological solutions. And a founder of the brand, namely, Chetra 11 dozer stands with dignity both the test of time and that under severe operating conditions. The Chetra 60 wheel loader is a machine of a new generation produced owing to high technologies. Its efficiency has been appreciated at its true value by many mining companies.

The Chetra exposition has provoked considerable interest. For 7 days of the exhibition tractor builders from Russia communicated with more than 1,000 visitors. Just the first day began with intensive business talks with companies, i.e. participants and guests of the exhibition. As Mr. Kalabashkin, executive director of “CHETRA – Industrial Machinery” JSC said there had been taken first steps for expanding distribution network of the company in those countries where greatest potential for products under CHETRA brand was observed and there were all preconditions and possibilities for fruitful cooperation. CHETRA machinery does not yield to competitors neither in engineering development nor in technical equipment and production. It was very pleasant to hear from visitors, as well as from compatriots good words about our products. At the same time we felt heavy responsibility - we represented Russia.
“Tractor Plants” concern, CHETRA stand of which was prominent among Russian exhibitors, held a press conference. Michael Bolotin - the president of “Tractor Plants” concern, Semyen Mlodik -General Director of “Tractor Plants concern” corporative management company, Vadim Kalabashkin - executive director of “Chetra-Industrial machinery” JSC had a meeting with journalists from different countries. Within the framework of the exhibition there also was a forum. During the forum the “Tractor Plants” concern organized presentation of concern’s enterprises and presented products under Chetra brand within the framework of a “Russian day”.
As it became known from BAUMA organizers during all time of the exhibition holding the «Tractor Plants” concern was the first Russian company participating at the exhibition in a full scale format and presenting Chetra brand products to exacting customers.

Reference
The exhibition has broken all records. More than 3 thousand exhibitors (by 10 % more than in 2004) from 49 countries of the world took part at the exhibition. The exhibition area comprises 540 thousand square meters that is by 40 thousand square meters more than three years ago. Pavilions were placed on the geographical principle, where such countries as Brasilia, Canada, China, Czech Republic, Finland, Germany, Great Britain, India, Korea, Spain, USA, etc were presented. Increase in number of exhibitors from Russia, Turkey and China was obvious. The Russian pavilion was enlarged five times, the Turkish one increased twice.

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