For a period of three months, beginning August 29th, Total will reduce the average fuel price by 3 cents a liter, including tax, at its highway service stations and by 2 cents a liter at its roadway stations in mainland France. The two networks cover around 2,000 Total, Total Access and Elf service stations.* These reductions will be added to the 3-cent tax reduction decided by the French government, which means that prices will decline by a total of 5 to 6 cents per liter at the pump.
“By reducing fuel prices at its service stations, Total joins in the effort to increase consumer purchasing power,” said Philippe Boisseau, President of Total’s Supply & Marketing business. “This contribution comes on top of our daily, long-term commitment to continuously adapt our offer to the needs of our customers, as is demonstrated by the fast deployment of the Total Access network.”
Through its Total Access program, Total is developing a network of service stations whose higher sales volumes enable them to offer some of the lowest prices on the market. With an average 40 new openings per month, the Total Access network should incorporate 300 stations by the end of 2012, with a total target of 600 by the end of 2013.
Total also pursues its initiatives to encourage its customers to save energy, through eco-driving campaigns, fuel management services for corporate fleets and the development of a wide range of eco-efficient products, such as the Excellium line, fuels that can reduce average consumption by around 3%.
Lastly, Total is partnering with a large number of institutions and private organizations to fight against fuel poverty within the areas of heating and mobility.